What is an online B2B catalog?
An online catalog is a digital storefront where your buyers browse your products, see prices, and place orders — directly, without calling or messaging you. Think of it as your permanent, always-on price list that buyers can order from anytime.
Create your catalog freeThe simple version
Right now, most Indian wholesalers and distributors share prices on WhatsApp, send PDFs, or read out rates on a phone call. An online catalog replaces all of that with a link your buyer opens, sees your full product list with prices, and places an order — the same way they'd order on Amazon, except built for B2B.
Two types of catalog — open and private
Open catalog
A public catalog anyone with the link can browse and order from. When you publish an open catalog on Growkit, your products are also listed on the Growkit marketplace — so new buyers can discover you.
Best for: Distributors and wholesalers who want new buyers to find them
Buyer-specific (private) catalog
A private catalog visible only to specific buyers you invite. Each buyer sees their own custom price list, product selection, and discounts. Buyer A might see ₹580/piece while Buyer B sees ₹540/piece — without either knowing the other's rate.
Best for: Sellers who have negotiated different rates with different buyers
How an online catalog works — step by step
You add your products
Add product names, photos, prices, HSN codes, GST rates, minimum order quantities, and any bulk discount tiers.
You share the catalog link
Send the link to your buyers via WhatsApp or email. For buyer-specific catalogs, each buyer gets their own private link with their own prices.
Buyer browses and orders
Your buyer opens the link, sees your product list exactly as you configured it, and places an order directly. No calls needed.
You get notified and confirm
You see the order in your Growkit dashboard, confirm it, and a GST invoice is generated automatically.
Buyer gets the invoice
The buyer receives the GST invoice with a payment link. They pay via UPI or bank transfer. You track payment status in one place.
Why an online catalog beats WhatsApp ordering
| The old way | With Growkit catalog |
|---|---|
| Share price list as PDF on WhatsApp — buyers screenshot and share it with competitors | Private catalog link — only invited buyers can see their prices |
| Take orders on chat — easy to miss messages or misread quantities | Structured order form — buyer selects product, quantity, confirms order in writing |
| Calculate price manually including discounts | Discount tiers applied automatically at checkout |
| Type out invoice in Word or Excel | GST invoice generated automatically on every order |
| Follow up on payment manually | Payment link sent with invoice, status tracked automatically |
Frequently asked questions
Is an online catalog the same as a marketplace listing on IndiaMART?
No. An IndiaMART listing is a public profile on someone else's platform where anyone can contact you. An online catalog on Growkit is your own branded catalog — you control who sees it, what prices they see, and buyers order directly without going through a marketplace.
Can different buyers see different prices in the same catalog?
Yes — with buyer-specific catalogs. You create a separate catalog for each buyer or buyer group with their own negotiated prices, products, and discount structure. Each buyer only sees their own catalog.
Do I need a website to use an online catalog?
No. Growkit gives you a catalog link that works directly — your buyer opens it in their browser, no app download or account needed on their side.
What happens after a buyer places an order from my catalog?
You get notified in your Growkit dashboard. You review and confirm the order. A GST invoice is generated automatically and sent to the buyer with a payment link.
Ready to create your first catalog?
Free plan includes one open catalog and two buyer-specific catalogs. Setup takes under 30 minutes.
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